Brand Identity • Web Design • Presentation
This project for Heritage Hats included a refreshed visual identity, a custom HTML email design, a redesigned one-page website, a detailed custom hat order form, and a presentation video guiding the client through the final web experience. The objective was to create a cohesive brand presentation that brought strategy, design, and usability together while strengthening the company’s visual presence and simplifying the custom ordering process.
The brand identity phase included a redesigned logo, updated color direction, and a more cohesive visual system for Heritage Hats. The goal was to create a look that felt both established and distinctive while supporting the company’s custom product offering.
This refreshed identity gave the brand a stronger visual presence and created consistency across all future touchpoints.
To support the updated brand, a custom HTML email was designed to reflect the new visual identity in a way that felt polished, branded, and easy to read across devices.
This piece extended the rebrand into digital communication and helped create a stronger, more professional customer-facing experience.
The website redesign brought the new brand identity into a streamlined one-page web experience. The design was created to clearly introduce the company, showcase the product offering, and guide visitors toward ordering custom hats with ease.
A detailed custom order form was created as part of the customer journey so users could move from the website directly into a more structured ordering process.
This helped simplify a complex order experience by organizing product choices and collecting the information needed for custom hat requests in one place.
To present the website clearly and professionally, a 7-minute YouTube walkthrough video was created to guide the client through the design, layout, user flow, and custom ordering experience.
This full presentation brought branding, digital communication, web design, and client presentation together into one cohesive package. The final result gave Heritage Hats a stronger visual identity and a clearer customer experience from first impression to custom order submission.